Media agency Bohemia, part of the M&C Saatchi Group, has appointed Natasha Young to the newly created role of group trading & partnerships director.
Young has been at Bohemia for six years and her previous role was as client lead on a number of accounts including Australian Retirement Trust, which the agency won following a competitive pitch in 2023.
Young's experience also sits in Bohemia clients across banking & finance, retail, furniture and clothing and event ticketing.
Young will drive the agency's efforts in delivering memorable media with a new approach to how it handcrafts, implements and trades in the market with its media partners.
Bohemia GM Sev Griffiths said the agency is delighted to promote from within for this crucial role.
"Natasha joins our senior leadership team with a deep understanding of our clients needs coupled with her wealth of experience in planning, trading and partnership activations," he said.
Young said she's thrilled to build on the vision and progress Bohemia has achieved as an agency in delivering handcrafted media and integrated campaigns for its clients.
"I’m particularly looking forward to refining our partnership and trading product with innovative solutions designed to accelerate our clients business growth, especially in challenging market conditions," she said.
Bohemia CEO Paul Hutchison said Young is a brilliant Bohemian respected and admired by clients, the agency's partners and its people alike.
"We relaunched Bohemia 18 months ago with a promise to move people through handcrafted memorable media. This isn’t just a strategic planning proposition, it is critical that we are as thoughtful about where and with whom we activate campaigns on behalf of our clients if we are going to live up to our promise," Hutchison said.
"I have no doubt that Tash will thrive in this new critical Senior role for our clients and our business.”
Young will report to Griffiths and Hutchison.
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