Bohemia has appointed Sophine Roza head of content.
Roza has more than a decade of experience working with brands such as The Just Group, Starlight Foundation, Moët Hennessy, IBM, and eBay.
“We are beyond thrilled to have Soph join the Boho team,” says Bohemia general manager Sev Griffiths.
“Her infectious energy, creativity and invaluable experience will help bolster our team and inspire our clients.
“We have an integrated approach in our communication disciplines and with Soph now leading the team in the branded content and social commerce space, we can deliver an end to end solution for our clients.”
In the past year, Bohemia has had client wins including TikTok, Minderoo, Hire Up, Shift, Eftpos, Fiverr and Chemist 2 U.
“I'm thrilled to be a Bohemian, working alongside some of the best talent in the industry led by a nurturing, and connected leadership team,” Roza says.
“I am especially looking forward to collaborating with our growing portfolio, media and platform partners with an 'always on' mindset, whilst driving and influencing the creative process to inspire and deliver extraordinary work for our clients.”
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