Anthony Fargeot.
Independent media agency Bench Media has unveiled a commerce and retail media offering.
The offering includes advanced tools to connect online and offline activities as much as technology and data compliance allow.
It follows the recent promotions of Sebastian Diaz to head of media innovation and Nate Vella to brand strategy lead, both designed to strengthen Bench’s media and strategy service capabilities.
Bench Media's VP of growth, Anthony Fargeot, said the agency has seen retail brands struggling to unify their marketing efforts, especially across different retail media networks and other marketing activities.
"The fragmentation, coupled with data privacy hurdles, often leaves brands without a clear picture of what’s working," he said.
“Our new offering addresses this, providing access to Retail Media Networks and advertising channels that support every phase of the customer journey, from awareness to purchase—whether online or in-store.
“Tracking an individual’s entire customer journey may not yet be fully achievable. However, brands can now leverage tools such as brand lift studies, closed-loop attribution, and path-to-conversion analysis to make more informed decisions."
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