Bankwest is partnering with independent creative agency Bear Meets Eagle On Fire to create a new brand platform and vision for the brand.
Bankwest will continue to work with existing agency partners, a bespoke agency from WPP and essenceMediacom called Union, alongside BMEOF.
“Bankwest's ambition is to be Australia's favourite digital bank, and we're thrilled to collaborate with Bear Meets Eagle On Fire's talented team," said Bankwest GM customer, marketing and communications Jodene Murphy.
“We're really looking forward to telling our story in a way that's as distinctive and engaging as the digital banking innovations we're creating for our current and future customers across Australia."
Bear Meets Eagle On Fire Founder and CC0 Micah Walker said the agency is genuinely excited about the future with the Bankwest team.
“When you find partners who are as decent and funny as human beings as they are ambitious about their brand, you have a chance," Walker said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.