Bauer has partnered with wellbeing influencer Ashy Bines to create a new bespoke magazine.
The issue covers content such as workout inspiration, recipes, fashion and a behind-the-scenes look into Bines’ life. The Australian influencer, who has more than 870,000 Instagram followers, is the co-founder and creative director of the Ashy Bines group, which provides workout and diet programs targeted at women.
Bauer’s general manager of publishing Sally Eagle says the magazine allows it to connect with a new audience.
“Ashy empowers her loyal online community by sharing her health and wellbeing expertise and experiences navigating the ups and downs of being a woman, mother and businesswoman in a very relatable way,” Eagle says.
“The magazine is an extension of this and full to the brim with inspirational and useful advice and information.”
Custom magazines are becoming increasingly popular for publishers, with both Bauer and Pacific partnering with brands and personalities for one-off magazines. Last year, Bauer partnered with Rhian Allen for the Healthy Mummy Magazine and with Natvia for the Sugarfree magazine.
“The success of these custom magazines proves that readers are still hungry for authentic content and want to connect with successful women and brands in meaningful ways,” Eagle says.
“We are proud to support well-known Australians in extending their platform to new environments where customers can purchase off the shelf. We know Australian women of all ages will love the Ashy Bines magazine.”
Bines says partnering with Bauer for the one-off magazine allows her to reach a wider audience.
“Introducing a new audience to the Ashy Bines brand in a way that offered a solid understanding of who I am and what I stand for was critical to me,” Bines says.
“A bespoke, stand-alone magazine meant we were able to communicate our approach to health and wellness and our mission to empower women in a clear and undiluted way.”
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