This Way Up: Australia’s Advertising Festival of Creativity, came to a close tonight with the annoncement of 43rd AWARD Award Special winners:
Individual Agency of the Year: The Monkeys Sydney
Individual Creative or Team of the Year: Tom Lawrence and Samuel Raftl, DDB Group Sydney
Individual Director of the Year: Steve Rogers, Revolver
Emerging Creative or Team of the Year: Katie Kidd and Lizzie Wood, The Monkeys
Emerging Director of the Year: Tom Campbell, Good Oil
Emerging Indigenous Creative Talent: Alysha Menzel, Re, M&C Saatchi Group
The Grand Award:
Strategic Leap:
“What a way to end our first-ever creative festival in Sydney,” said AWARD Chair Cam Blackley.
“Over the last few days we’ve heard from the industry’s biggest innovators while spotlighting the power of creativity, and tonight we get to kick back and party as part of paying homage to the very best creative thinkers, agencies and emerging talent going round.
“This Way Up lived up to expectations and more, but tonight is all about the winners of these incredible awards.”
AWARD Awards Jury President and Accenture Song global chief creative officer Neil Heymann said: “The Special Awards are really quite unique in that they are judged on the entrant's overall quality and breadth of creative work, not on how many times work has been entered and won.
“That said, it's great to see individuals and agencies who have consistently produced the very best work across the year singled out. The quality of the competition was extremely high and we congratulate all finalists and winners,” he said.
AWARD also announced this year’s AWARD School national top student, who was nominated by a super jury of leading creatives from all parts of the globe.
Brendan Morrow, a copywriter from Western Australia, took home the top honours after state finalists were announced at graduation celebrations held throughout the week.
“Brendan’s portfolio was exceptionally strong, reflecting the audience's mindset, challenges and pain points. The jury loved the fact that his creative ideas were simple and well executed and that he fulfilled the brief in all instances,” said AWARD School Co-Head Katrina Alvarez-Jarratt.
Matt Chandler, AWARD School co-head said: “Brendan definitely stood out in a year marked as one of AWARD School’s best, and receives the inaugural Ray Black Pencil. We congratulate him and all of this year’s students and wish them well in carving out what will no doubt be successful creative careers,” he said.
Steve Coll, head of Creative Shop ANZ, Meta, said: “Each year we are amazed at the talented cohort who participate in the AWARD School programme and this year’s community is no different. As proud partners, Meta would like to thank everyone involved and a massive congratulations to this year’s winners.”
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