The winners of the 43rd annual AWARD Awards were announced at a live-streamed virtual ceremony hosted by The Betoota Advocate, celebrating the most outstanding creative advertising in the Asia Pacific region.
A total of 43 Gold pencils were awarded across 22 different campaigns, with a 107 Silver and 158 Bronze pencils.
Leo Burnett Australia took home eight Gold for its One House To Save Many campaign.
DDB Sydney collected seven Gold pencils across two campaigns: The Ad Break Championship - GTI Hijack and Big Game Dream.
DDB was crowned Agency Network of the Year. This award recognises specific agency network brands instead of only holding companies as in past years.
CHEP Network took home five Golds.
The Monkeys Australia next in line with four Golds, followed closely by Howatson+Company with three. Two Golds each went to FINCH and Bear Meets Eagle On Fire.
Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Ogilvy Australia, Special Australia, The Hallway, Wunderman Thompson, DIVISION, Good Oil, Collider, Revolver, The Glue Society and Cheil PengTai Beijing all picked up one Gold each.
Revolver was named Production Company of the Year for the 3rd consecutive year.
Marketing Team of the Year was awarded to Suncorp.
AWARD Chair Cam Blackley said: "One of the things that makes AWARD Awards the greatest creative show in our region is that every year we see creativity that punches well above its weight. The winners here go on to trouble juries globally.
"It’s a big congratulations to all those that picked up on Friday, and a huge thank you to our jury president Neil Heymann, all the jury chairs and our team of judges who devote a huge amount of time freely to the significant task of metal giving."
The 43rd AWARD Awards Jury Chairs: Beth O’Brien (The Monkeys) for Digital, Iggy Rodriguez (The Works Agency) for Press, Poster and The Dark Arts, Laura Petruccelli (Goodby Silverstein+Partners) for Media Thinking, Maria Devereux (Colenso BBDO) for Impact, Andy Thomas (Re) for Design, Pia Chaudhuri (BMF) for Culture, Damon Stapleton (The Monkeys Aotearoa) for Sound, Micah Walker (Bear Meets Eagle On Fire) for Film, Steve Rogers (Revolver) for Craft in Motion, Simon Bagnasco (Saatchi & Saatchi) for Life-Changing and Pieter-Paul von Weiler (BetterBriefs) for Strategy.
AWARD, the Australasian Writers and Art Directors Association, is powered by Advertising Council Australia.
Once again this year AWARD highlighted the top five production companies and the Agency Network of the Year awarded to the agency brand with the most winning work.
Agency Network of the Year – Top 5
1st - DDB
2nd - The Monkeys
3rd - CHEP Network
4th - Leo Burnett
5th - Special
Production Company of the Year – Top 5
1) 1st - Revolver
2) 2nd - Scoundrel
3) 3rd - FINCH
4) 4th - DIVISION
5) 5th - Rabbit
Marketing Team of the Year
WINNER: Suncorp
Winners of the entry-based Special Awards will be announced at the AWARD Awards Pencil Bar as part of This Way Up: Australia’s Advertising Festival of Creativity, to be held at The Ovolo Hotel in Sydney’s Woolloomooloo from 16 to 18 August. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent and The Grand Award.
During the festival, AWARD will also announce the winners of its Strategic Leap category who will be presenting their cases to a specialist jury.
Gold Winners
Category: Advertising - Digital
Subcategory: Digital Tools & Utilities
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Advertising - Digital
Subcategory: Integrated Digital Campaigns
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Advertising - Direct
Subcategory: Direct Mail, Individual
Title: Book of Limbo
Agency: Howatson+Company
Category: Advertising - Direct
Subcategory: Direct Innovation
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Advertising - Integrated
Subcategory: Integrated Campaign
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Advertising - Integrated
Subcategory: Integrated Campaign
Title: Solar Exchange
Agency: Clemenger BBDO Melbourne
Category: Advertising - PR & Promotion
Subcategory: PR Amplification for a Campaign
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Advertising - PR & Promotion
Subcategory: Sponsorships & Partnerships
Title: Rexona - Pitvertising
Agency: Clemenger BBDO Sydney
Category: Advertising - Radio & Audio
Subcategory: Branded Audio & Podcasts, Individual
Title: Audiobook of Limbo
Agency: Howatson+Company
Category: Advertising - Radio & Audio
Subcategory: Branded Audio & Podcasts, Campaign
Title: Performance Enhancing Music
Agency: CHEP Network
Category: Advertising - Radio & Audio
Subcategory: Innovative Use of Radio & Audio
Title: Performance Enhancing Music
Agency: CHEP Network
Category: Advertising - Social Media
Subcategory: Social Videos, Campaign
Title: 1000 Bathursts
Agency: The Monkeys Australia
Category: Advertising - Retail
Subcategory: Best Integrated Marketing Campaign
Title: We’re Out There
Agency: Special Group Australia
Category: Advertising - Retail
Subcategory: Best Use of Digital for Commerce (non social media)
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Craft - Art Direction
Subcategory: Film Art Direction, Campaign
Title: ROLLiN’
Agency: Bear Meets Eagle On Fire
Category: Craft - Art Direction
Subcategory: Print Art Direction, Individual
Title: Book of Limbo
Agency: Howatson+Company
Category: Craft - Copywriting
Subcategory: Best Radio or Audio Script Writing, Campaign
Title: Dreamy
Agency: Ogilvy Australia
Category: Craft - Digital Craft
Subcategory: Game Design
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Craft - Direction
Subcategory: TV and Cinema Commercials
Title: Dementia Is Killing Me
Agency: Good Oil
Category: Craft - Direction
Subcategory: Social First
Title: Save Ralph
Agency: Collider
Category: Craft - Illustration
Subcategory: Press and Print
Title: The Birds & The Bees
Agency: Wunderman Thompson
Category: Craft - Production Design
Subcategory: Experiential
Title: One House To Save Many
Agency: The Glue Society
Category: Craft - Production Design
Subcategory: TV and Cinema Commercials
Title: Larry
Agency: Revolver
Category: Craft - Sound Design & Use of Music
Subcategory: Best Use of Adapted Music
Title: Boys Do Cry
Agency: The Hallway
Category: Craft - Sound Design & Use of Music
Subcategory: Original Composition
Title: Performance Enhancing Music
Agency: CHEP Network
Category: Craft - Sound Design & Use of Music
Subcategory: Original Composition
Title: Give a Flybuys
Agency: DIVISION
Category: Craft - Sound Design & Use of Music
Subcategory: Production in Audio
Title: Performance Enhancing Music
Agency: CHEP Network
Category: Film & Entertainment - Branded Content & Entertainment
Subcategory: Live Broadcast
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Film & Entertainment - Branded Content & Entertainment
Subcategory: Live Experiences
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Film & Entertainment - Film Advertising
Subcategory: Cinema Commercials Up to 60 Seconds
Title: ROLLiN’ - Larry
Agency: Bear Meets Eagle On Fire
Category: Film & Entertainment - Film Advertising
Subcategory: TV Commercial Campaigns
Title: Give a Flybuys
Agency: CHEP Network
Category: Innovation - Brand Innovation
Subcategory: Brand Engagement
Title: The Ad Break Championship - GTI Hijack
Agency: DDB Group Sydney
Category: Innovation - Brand Innovation
Subcategory: Business Transformation
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Innovation - Brand Innovation
Subcategory: Product Innovation
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Media - Channels
Subcategory: Use of Branded Entertainment & Content
Title: Big Game Dream
Agency: DDB Group Sydney
Category: Media - Channels
Subcategory: Use of Digital Platforms
Title: The Cost of Bullying
Agency: Cheil PengTai Beijing
Category: Purpose - Charity
Subcategory: Branded Content & Entertainment, Individual
Title: Empower Moves
Agency: The Monkeys Australia
Category: Purpose - Charity
Subcategory: Design, Individual
Title: The Rocket Stove
Agency: FINCH
Category: Purpose - Charity
Subcategory: Direct, Individual
Title: Empower Moves
Agency: The Monkeys Australia
Category: Purpose -Charity
Subcategory: Innovation
Title: The Rocket Stove
Agency: FINCH
Category: Purpose - Charity
Subcategory: Social, Individual
Title: Empower Moves
Agency: The Monkeys Australia
Category: Purpose - Creativity For Good
Subcategory: Advertising & Marketing Communications
Title: One House To Save Many
Agency: Leo Burnett Australia
Category: Purpose - Creativity For Good
Subcategory: Product Design
Title: One House To Save Many
Agency: Leo Burnett Australia
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