Jobs have gone at Avid Collective as the native content platform refocuses.
The network has confirmed that four people have left, following changing needs within the business.
A number of roles also changed with the sale of some of Avid's owned media titles and properties which is being officially announced next week.
But Avid said no redundancies were part of this shift, despite a few people leaving.
“The positive feedback from the market since launching its SaaS tool, Avid PubSuite, has led Avid to allocate additional resources on this side of the business,” a spokesperson said.
“This redistributed focus includes expansion into the UK and looking at a US beachhead in 2025.”
Avid in September unveiled Avid PubSuite, a platform for branded content campaigns. The platform, custom-built for the digital publishing industry, aims to reduce publishing time and drive revenue growth.
Avid is focusing on evolving its content marketplace business to be more self-service, which means a higher minimum spend.
“As a result, certain roles were no longer required,” the spokesperson said.
“Avid is more focused than ever on running large agency and brand campaigns.
“The company is supporting the affected employees.”
In June, Avid announced a new structure for its senior executive team, with founder Luke Spano and commercial director Ezechiel Ritchie moving to new roles.
Spano, formerly Avid’s managing director, moved into a newly created CEO role. Ritchie was promoted to general manager.
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