Global creator company Jellysmack today launched its Creator Program in Australia and New Zealand by signing up a group of local YouTubers.
The startup has also hired a country manager, former Google and Taboola executive Ezechiel Ritchie, based in Sydney.
Jellysmack uses its suite of tech tools and team of experts to edit, optimise, and distribute videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube to establish new revenue streams.
The Creator Program currently has more than 350 of the world’s most influential creators as partners, including megastars PewDiePie, MrBeast, Bailey Sarian, and Nas Daily.
The company has now signed 10 of Australia’s top video content creators to the Jellysmack Creator Program: HowToBasic, JoshDub, How Ridiculous, Jazza, Mully, Self Sufficient Me, Tannar, Vincenzo’s Plate, Cupcake Savvy Kitchen and SAMMIT.
Jellysmack APAC general manager, Laurent Hulin: “I am thrilled to announce that we now have a dedicated, experienced local team to serve and support our current and future creator partners in Australia and New Zealand. Jellysmack straddles AI and the creator economy to help video makers embrace their passion, build new audiences and amplify monetisation, and we are looking forward to fast tracking their growth locally and internationally.”
“A couple of things are unique to the ANZ region: social media platforms’ monetisation is among the highest globally, enabling creators to make a living from creating content. Second, their content is exportable to bigger markets, such as the US and UK, translating to our ability to generate incremental audiences and revenue."
Jellsmack’s Australian creators
HowToBasic (16.7m YouTube subscribers) - 5th largest Australian YouTube channel. Comedic how-to videos about anything with a twist (e.g. how to survive Squid Games, make the perfect coffee, fly a drone, make mashed potatoes, etc.)
JoshDub (9m YouTube subscribers) - 9th largest Australian YouTube channel. One of the biggest Australian gaming creators in the VR world, Josh loves to make Aussie jokes and collaborate with his group of gaming friends “The Boys” in Onwards (a shooting game).
How Ridiculous (6.5m YouTube subscribers). Three Aussie blokes who love to test their limits by creating ridiculous experiments, challenges and absolute feats of the impossible.
Jazza (5.7m YouTube subscribers). Australian YouTuber, artist, animator, and presenter best known for his outrageous art tutorials, challenges, and animations.
Mully (5.4m YouTube subscribers). Creator producing humorous VR gaming videos. He is also a part of the gaming group “The Boys” and loves to play pranks on his friends while gaming and having a laugh.
Self Sufficient Me (1.4m YouTube subscribers). Videos about organic farming, composting, creating your own vegetable garden from scratch and overall survival tips on how to grow fruit and vegetables.
Tannar (1.2m subscribers). Comedic YouTuber who loves to do reaction videos, play pranks on her friends and take on crazy challenges.
Vincenzo's Plate (710,000 subscribers). Vincenzo showcases how to make delicious, easy to cook Italian recipes with heart.
Cupcake Savvy Kitchen (636,000 subscribers). The tips, tricks and secrets to creating amazing cakes, cupcakes and sweet treats.
SAMMIT (470,000 subscribers). Aussie car fanatic showcasing his life living in Japan and racing the coolest Japanese cars.
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