VMLY&R and Defence Force Recruiting have collaborated with Squeak E Clean Studios to hide a secret image in sound.
The Audio Ad You Can See is designed to connect a tech audience to Navy intelligence roles.
To reveal the message, the audio must be processed in a spectrogram, a tool that analyses frequencies in the electromagnetic spectrum. It is used by the Royal Australian Navy to intercept, analyse and identify threats at sea.
Paul Le Couteur, head of sound at Squeak E Clean Studios: “This idea really pushed my audio engineering brain to places it hasn’t gone before. Every audio signal produces an image in a spectrogram, but we found a way to reverse that process and produce audio from an image.”
"To create this image we were essentially manipulating the electromagnetic spectrum, which is exactly what some of the Navy’s intelligence personnel do every day.” Said James Wills, creative director, VMLY&R.
CREDITS
Defence Force Recruiting
Brand Portfolio Manager – Navy: Anjali Bakaya Senior Marketing Officer – Liam Walford
VMLY&R
VMLY&R Australia and New Zealand
Chief Creative Officer: Paul Nagy
Group Executive Creative Director: Jake Barrow Creative Director: James Wills
Creative Director: Robyn Bergmann
Designer: Simon Gray
Producer: Fiona Norman
Producer: Annie Thiele
Editor: Leigh Cooke
Account Director: Meaghan de Laurier
Account Manager: Madeleine Moorhead Account Executive: Jess Osrin
Squeak E Clean
Head of Sound: Paul Le Couteur
Executive Producer: Ceri Davies
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