The 2023 Australian Effie Awards are open for entries, with the Advertising Council Australia (ACA) announcing changes designed to make it easier for brands and marketers.
Three new Effies categories will expand recognition of effectiveness into additional marketing disciplines - CX, social and innovation - while a streamlined online entry process will simplify submissions. A more flexible pricing structure aims to encourage smaller, new and returning entrants to take part in the Effies.
ACA CEO Tony Hale said: “There has never been a more important time to showcase marketing effectiveness. In uncertain economic times, marketers need to demonstrate the value of their work.
“Entering The Effies gives them an opportunity to showcase the power and impact of great advertising while also providing a rare opportunity to learn from the industry’s best marketers and most effective campaigns."
To help entrants craft an award-winning entry, ACA has added 2022's Grand and Gold Effie-winning case studies to its Effectiveness Database at Effie.org.au.
The industry body will also host a free webinar at 12:00pm AEDT, Wednesday, March 29, for agencies and brands who are considering entering this year’s awards.
The session, hosted by Effies judge and DDB Group chief strategy officer Fran Clayton and Tony Hale, will cover changes to this year’s program and how to utilise past case studies to craft a standout entry.
There are 25 categories to enter in this year’s Effie Awards. On-time entries close June 1 but late entries will be accepted up to June 15 with a fee.
Finalists will be announced on August 2 with winners announced at an awards dinner and presentation in Sydney on Thursday, October 12.
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