Australian Avocados’ Our Green Gold campaign has been named as the nation’s favourite ad during the Tokyo Olympic Games, winning $1 million of inventory across Seven’s biggest sporting and cultural moments over the next nine months.
The campaign won gold with the public who voted it as their favourite ad shown during Seven’s coverage of the games.
“The Olympics is jam-packed full of moments that move us,” says Seven West Media chief marketing officer Charlotte Valente.
“Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration. Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian's watching the inspiring action.
“We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences.”
The competition was open to advertisers who placed an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll and viewers who voted were given the chance to win a Qantas holiday package valued at $25,000.
“Australia is the winner here,” says TBWA AUNZ CEO Paul Bradbury. “With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.”
TBWA and Atomic 212° worked on the campaign for Australian Avocados, a Hort Innovation brand, which will now receive free placement across coverage such as the AFL Grand Final, Bathurst 1000, the Ashes Test series and the Olympic Winter Games Beijing 2022.
“It’s great to see a much-loved Aussie fruit celebrated with this win,” says Atomic 212° managing director and partner Claire Fenner.
“The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.”
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