Media strategy consultancy and technology business Audience Precision has been appointed by Australian energy storage company RedEarth Energy Storage.
RedEarth technology enables its customers to make money from rooftop solar.
Audience Precision will provide research and insights, marketing and communications planning, campaign development - including appointing and managing a creative agency, and creating media strategy, planning, and buying for RedEarth.
Part of the role is to build the brand’s profile and sales pipeline as it works to and beyond an expected ASX listing in 2022.
RedEarth, founded in 2013, is one of Australia’s first owned and operated domestic producers of high-quality solar battery solutions, tailoring products to effectively harness the power of the sun.
The company offers a range of on-grid, off-grid, and hybrid energy storage systems for industrial, residential, and commercial uses with the only approved Australian-made battery and integrated off-grid systems on Australia’s Clean Energy Council list.
Audience Precision global CEO Haydon Bray: “This is an incredibly exciting opportunity for our business, and we are thrilled to be supporting RedEarth in this next stage of its growth. Our role is to enhance the brand’s presence in-market as it looks beyond its 2022 IPO offering.
"Our ability to provide strategy and direction to help RedEarth focus on the customer benefits and provide critical audience insights across all its communications were key drawcards for the company’s founders, and we’re really looking forward to working with RedEarth to build an iconic Australian brand over the coming years.”
RedEarth Energy, CEO and founder, Charles Walker: “Australian owned and operated RedEarth is highly unusual, not only because it exclusively focuses on delivering the value of renewables to customers directly, but also because its technology will enable its customers to go beyond saving money and into making money. Our company truly enables customers to have their cake and eat it as well.
“As more and more things become electric, such as cars, customers will be able to make the transition and be paid for it. As a happy side benefit, this brings net zero to reality, employs Australians, and customers can be sure that their money goes to the benefit of the nation and not to offshore entities.
"We look forward to working with Audience Precision, who share our values and vision, to bring our products to the nation and to grow an Australian icon.”
The RedEarth Energy appointment follows Audience Precision’s recent wins of media buying and strategy for global beauty brand L’Occitane’s Australian operations and media strategy and insights for iconic Australian brand RM Williams.
The RedEarth Energy appointment is effective immediately.
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