Media strategy consultancy and technology business Audience Precision has appointed former The Media Store strategy head Monia Montefusco as client partner.
Montefusco will be responsible for managing key accounts across the Audience Precision business, including non-alcoholic drinks brand Lyre’s and retailer RM Williams, reporting to CEO Haydon Bray.
Montefusco comes to the business after a lengthy career in media strategy and planning. She spent more than 15 years at independent media agency The Media Store, including stints as head of strategy and planning, and chief business director.
Montefusco is also a three-time MFA award winner for Best Strategic Launch Campaign, a global Aegis award winner, and was named as a finalist in B&T’s 2018 Women in Media.
Bray: “Monia is a highly skilled strategist, who is well-known for her ability to deliver innovative campaigns and projects. She’s hard-working, committed to going above and beyond for her clients, and also an experienced mentor and leader, with a proven ability to help her colleagues reach their potential."
Montefusco’s appointment is effective immediately and is one of several new hires for Audience Precision, as the agency continues to grow
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