McPherson Media Group, the owner of the Shepparton News, has acquired a minority shareholding in AttentionMedia, a creative and paid ads digital growth agency.
Commercial details of the purchase were not revealed.
AttentionMedia was founded in 2017 by Anthony Murphy to service the increasing demand businesses have for digital marketing to help accelerate growth in the digital economy.
The directors of McPherson Media Group said: “We are excited by the opportunities presented by the recent shareholding within AttentionMedia acquired by McPherson Media Group.
“It is anticipated the shared operation will take advantage of MMG’s long established local relationships and low cost digital marketing capability, and be complemented by AttentionMedia’s bespoke tailored digital growth strategies.”
Murphy said: “The investment will accelerate AttentionMedia's growth plans where we will invest heavily in people, product and process to further increase capacity and expand our service offering and capabilities.”
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