Independent media agency Atomic 212° has been appointed to the media planning and buying account for Chargrill Charlie’s.
Atomic 212° will work with the Chargrill Charlie’s team on all media including digital as they expand the business.
Chargrill Charlie’s head of marketing, Lisa White, said Atomic 212°'s proven expertise and innovative approach align perfectly with the company's ambitious plans for network expansion and store growth.
"We’re confident they will help us take our brand to new heights," she said.
Atomic 212° CEO Rory Heffernan said the agency loves this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging.
"Our team are delighted to work with Lisa and the team as they continue to expand through Australia," he said.
Part of the Craveable Brands group – which also includes Red Rooster, Oporto and Chicken Treat – Chargrill Charlie’s operates 22 stores across Sydney and Melbourne.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.