Independent media agency Atomic 212° has expanded its remit with O’Brien Glass, adding paid search and SEO to its existing main media planning and buying role.
The company won the account off PHD in September 2014.
O’Brien head of group marketing, Belinda Thornton, said by incorporating paid search and SEO for the auto and glazing business into Atomic 212°’s remit, the company is ensuring that the next generation – whose first instinct is to turn to their smartphones for solutions – can discover O’Brien seamlessly when they need those services most.
“Our mission is to remain the front-of-mind supplier for autoglass, glazing, electrical and plumbing services, trusted by Australians for generations to come," she said.
Atomic 212° CEO Rory Heffernan said this expanded remit represents a natural evolution of the partnership with O’Brien, driven by the agency's focus on data, measurement, and performance media at its core.
“By ensuring full alignment through the funnel – from awareness to conversion – we are committed to driving strong ROI and measurable impact for the business," he said.
"Our aim is to deepen engagement with existing audiences while finding new ways to resonate with emerging audiences, particularly younger demographics.
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