Atomic 212 has been appointed to manage Dan Murphy and BWS’ performance media buying, following a competitive pitch.
The agency was initially appointed to the brands’ SEO marketing last year, and now has expanded its remit to manage SEM, effective immediately.
"Data-led marketing and our strategic approach to Search sit at the heart of our customer growth agenda at Dan Murphy's and across the Endeavour Group, so we're pleased to be working with a leader in the industry,” says Dan Murphy’s head of marketing Utadi Murphy.
The two liquor retailers have more than 1,500 stores nationally.
"From the start, Atomic 212° stood out with their smarts in digital marketing and how to apply it successfully for the BWS and EDG group,” says BWS head of marketing Vanessa Rowed.
“We are really excited to be working with them."
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