Investors have been looking for a new hero. The ASX was looking for a new agency. Fate brought them together. Now they are joining forces to drive TV viewing audiences to the ASX's website in a bid to save the world from investment option chaos.
Anyway.
The Australian Securities Exchange (ASX) has appointed MercerBell as its full service agency and the dynamic duo have launched a campaign - Investment Heroes in Disguise - to christen the partnership.
As well as TV ads, the agency is also tasked with user experience (UX), web design and press duties.
The ASX undertook rigorous due diligence in selecting an appropriate agency. Natlie Lockwood, the ASX's general manager of marketing, was satisfied the MercerBell stood up to scrutiny.
“We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through," said Lockwood. "We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”
MercerBell’s MD, Julie Dormand, said “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”
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CREDITS
Client: ASX
Natalie Lockwood – General Manager, Marketing, ASX
Kathrin Alexander – Marketing Communications Manager, ASX
Angie Easte – Digital Channel Marketing Manager, ASX
Creative Agency: MercerBell
David Bell – Executive Creative Director, MercerBell
Liz Kain – Senior Copywriter, MercerBell
Mike Nikotin – Senior Art Director, MercerBell
Roger Hayes – Group Account Director, MercerBell
Joanne Whitney – Senior Account Manager, MercerBell
Gene Stapleton – Studio Manager, MercerBell
Tori Taylor – Senior Production Manager, MercerBell
James Hinton – Senior Digital Producer, MercerBell
Scott Forrester – Head of UX and Digital Design, MercerBell
Juan Maciel – Digital Designer, MercerBell
Animation: Engine
Renee Cooper – Executive Producer, Engine
Mike Williamson – Design Director, Engine
Sound
Uncanny Valley Music and Recording Studio
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