Today is R U OK? Day, a national day of action and a reminder that every day is a day to check in with your friends, family and colleagues.
After almost three years of disruption, due to the pandemic, lockdown loneliness, job insecurity, destructive fires, floods and rising living expenses driven by inflation, many Australians are doing it tough. An average of 8.6 Australians die every day by suicide.
Research from R U OK? has found that four in ten Australians feel asking someone, "Are you OK?" might be a conversation better had with an expert. But everyone has what it takes to have these conversations.
Tapping into this, Ogilvy has developed this year’s R U OK? Day theme, "Ask R U OK? No Qualifications Needed."
R U OK? has launched a contextual multi-channel campaign to bring this year’s theme to life. Justin Kurzel from Revolver directed the 45 second film, with post-production by The Editors and Vandal.
Kate Pullen from Jacky Winter has illustrated a range of playful themes for contextual OOH and digital. And talent across major media platforms such as Foxtel, Kayo, Nova, Seven Network, Nine Media, Network 10 and News Corp will feature conversations around the campaign on the day.
CEO of R U OK?, Katherine Newton said: “I think it’s a message everyone can relate to because we all think we’re experts in a range of things so why be reluctant when this is something we can actually do.
“By having regular, meaningful conversations, we can help the people we care about feel supported before they are in crisis and, if that conversation does get too big for us, we can guide them to seek professional help."
Ogilvy chief creative officer, Toby Talbot, said: “I can’t think of a more important subject than mental health in Australia right now.”
For support at any time of day or night, call Lifeline on 13 11 14.
Credits:
Creative & PR Agency - Ogilvy:
Toby Talbot – Chief Creative Officer, Australia & New Zealand
Chris Little – Group Creative Director
Robyn Ramsay – Copywriter
Luke Roxburgh – Art Director
Toby Harrison – Chief Strategy Officer, Australia & New Zealand
Michelle Holland – Managing Director
Taylor Feely – Senior Account Director
Jemma Marriott – Senior Integrated Project Manager
Cassie Floriano – Producer
Rob Spencer – Head of Broadcast Production
Tom Fogarty – Consultant
Lauren Williams – Account Coordinator
Louise Fennelly-Cook – Business Director
Heidi Rose – Client Partner
Natasha Lorenzini – Senior Consultant
Media Agency - Mindshare
Catherine Rushton – Chief Strategy Officer, Australia & New Zealand
Wayne Jarvis – Sydney Investment Lead
Client – R U OK?
Gennie Sheer – COO and Campaign Director
Amelia Gilbert – Brand and Marketing Manager
Dorran Wajsman – Art Director
Huw Bonello – Digital Engagement Manager
Rebecca Wood – Marketing Manager
Annabel Bowman – Media and PR Manager
Michele D’Aloia – Media Adviser
Michael Cheng – Animator (Freelance)
Production Company - Revolver
Justin Kurzel - Director
Michael Ritchie - Managing Director/Co-Owner
Pip Smart - Executive Producer/Partner
Alex Kember - Producer
Sam Chiplin - DOP
Post Production - The Editors
Liv Reddy - Head of Production
Lily Davis – Editor
Edel Rafferty - Colourist
Matt Edwards - Online
Post Production - Rumble
Illustrations – Jacky Winter Group
Anne-Marie Shelton – Producer
Kate Pullen – Illustrator
Casting - Nick Hamon Casting
Sound Design and Mix – Vandal
EP – Anna Greensmith
Sound Engineer – Nigel Crowley
TV Delivery - Adstream
Cinema Delivery and Mix – Edge DP
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