Nine has appointed former Vizeum CEO Ashley Earnshaw as its director of sales for regional TV.
Earnshaw joined Nine four months ago as director of regional sales transformation, managing the affiliate sales transition and laying the foundations for the Nine and WIN national sales teams to work together on the sale of 9Network inventory, including moving the WIN national sales teams into Nine offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.
In the new role, reporting to both WIN CEO Andrew Lancaster and Nine chief sales officer Michael Stephenson, Earnshaw will be a member of the WIN senior management team and will be responsible for delivering the WIN national sales revenue target, excluding WIN’s Network Ten affiliation, and the implementation of the regional TV operational sales plan.
“Ash’s agency and media experience is a great asset for WIN and Nine sales,” says WIN Network CEO Andrew Lancaster.
“It will ensure our national clients have a seamless experience when buying Nine in WIN’s regional markets. He will also be pivotal as we continue the integration and increased collaboration between the WIN and Nines Sales Team.”
Before joining Nine, Earnshaw was Vizeum Australia CEO for more than a year and previously worked as Amplifi AUNZ chief investment officer.
“It has been brilliant having Ash on board and a part of the Nine family for the past few months,” Nine’s Michael Stephenson says.
“He is one of Australia’s most well-respected media leaders and has ensured the WIN team has hit the ground running from day 1 capitalising on the significant audience lift that has come to WIN’s regional markets from the change over to the 9Network.
“Ash will continue to ensure that the Nine and WIN sales teams are well positioned to deliver to deliver a better experience for our advertising partners.”
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