ARN is shaking up its content and commercial teams with the addition of three new roles.
As part of the changes, Corey Layton has been promoted to head of digital audio, Adam Williams to head of audio product and innovation, and Michael Dargan to head of creative.
In his new role, Layton, who was previously ARN’s head of commercial audio and podcasts, will oversee the network’s iHeartRadio and podcasting strategy.
“Digital audio continues to experience significant content and commercial growth, driving unprecedented audience engagement,” Layton says.
“I am looking forward to expanding on our iHeartPodcast Network #1 position, while bolstering our all-in-one radio, music and podcast platform, iHeartRadio.”
Meanwhile, Williams, previously head of SONIC at ARN, will be responsible for developing and implementing audio product strategies that drive commercial return.
Dargan, previously head of campaign ideas, will lead ARN’s creative agenda, working with integration, strategy, digital, sales and connections teams to deliver creative solutions for clients.
“It’s always rewarding to be able to promote from within as it highlights the depth of talent we have in the network,” ARN’s chief commercial officer Pete Whitehead says.
“Both Adam and Michael have delivered exceptional results through their innovative and creative approach to commercial solutions for our clients. They will play a key role as ARN continues to strengthen our position as Australia’s leading audio company.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.