WSFM's Jonesy & Amanda.
ARN's Sydney’s station WSFM will rebrand to GOLD101.7 from January 2025.
This rebrand marks a strategic shift to connect with a younger 25-54 audience while still appealing to the station’s fan base.
Led by Brendan ‘Jonesy’ Jones and Amanda Keller in Sydney and Christian O’Connell on GOLD104.3 in Melbourne, both stations will have a new look and on-air sound from next year.
The GOLD Network rebrand follows ARN’s recent content restructure, which saw Sue Carter, previously GOLD104.3 content director, promoted to head of content – GOLD Network. She will have responsibility for the ratings performance of GOLD101.7 (previously WSFM), GOLD104.3, and Cruise1323, as well as 96FM, and executing the content strategy for each station including survey tactics and promotions, station features and music.
Carter said the refreshed GOLD brand in Sydney and Melbourne underscores ARN’s commitment to evolving with its audience.
"The new sound will resonate with listeners across generations," she said.
"Real music, real connection, real fun! These changes will maximise value for our clients by making the GOLD Network a truly compelling choice.”
In the most recent radio ratings, WSFM in Sydney rose to 10.9 from 10.7 - the highest share for Survey 7 - and Jonesy & Amanda climbed to 11.3 from 10.6. In Melbourne, GOLD 104.3's share was steady at 10.0.
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