Are Media, along with a coalition of women's sector groups, today launched Unhoused, an election campaign calling for increased funding of $7.6 billion to address a national crisis that sees 49,000 Australian women homeless.
An Are Media poll found 73% of Australian women say their vote at the upcoming federal election will be influenced by a political party committed to providing housing for women in unsafe situations.
In the lead up to the federal election, Are Media will use its media assets to focus the attention of its nine million audience on the dangers women face when they are homeless.
As part of the campaign, a collective of senior executives from Are Media including CEO Jane Huxley, and group publisher Nicole Byers, have written to prime minister Scott Morrison and labor leader Anthony Albanese highlighting the need for urgent political action to address the homelessness crisis.
The Unhoused campaign calls on both the coalition and the opposition to commit, within the next term of government, to provide 16,810 new permanent homes for women.
The provision was recommended by the Equity Economics Nowhere to Go report, commissioned in July 2021 by the Everybody’s Home Campaign which is supported by over 300 women’s safety, homelessness and housing organisations.
Jenny Smith, chair of Homelessness Australia: “The choice between being homeless or remaining in an unsafe home is no choice at all. We need our government to commit to the investment of $7.6 billion to see Australia’s most vulnerable women housed in permanent and safe housing.”
Credits:
GM Brands and Commercial Solutions: Jane Waterhouse
Creative direction and copy: Clare Catt
Head of communications, commercial marketing and brand partnerships: Claudine Hall
Campaign manager: Kathrine Holland
Art Direction: Sarah Cooper, Lisa Hewitt
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