Are Media’s Home Beautiful title, which has been publishing for almost a century, is launching its first branded product range.
The Home Beautiful line covers homewares, kitchenware, linen, bedroom and bathroom accessories, candles and aromatherapy.
The collection will be available exclusively across 50 MyHouse stores initially, and then expand to 100 stores in coming years.
“Home Beautiful is one of Australia’s most trusted and influential publications and to expand an already robust print and digital content brand into the retail space in the new reimagined MyHouse stores is an incredible opportunity,” says Are Media homes group, group publisher Shane Sutton.
“We look forward to sharing the timeless Home Beautiful aesthetic with our loyal readers and to exposing this growing brand to new audiences through a wide range of affordable but high-quality products, which will be featured across our print and digital broader network.”
More than a third of Home Beautiful readers intend to renovate or redecorate their home in the next 12 months and are 1.6 times more likely than the average Australian to have bought manchester, soft furnishings, homewares or home decorations in the last four weeks. Collectively they spent $114 million on home and garden products in the last four weeks, accounting for $1 in every $37 spent on home and garden products, according to Roy Morgan data.
“We are thrilled to release stunning exclusive linens and home accessories branded Home Beautiful that imbues the promise of both our brands; dependable, beautiful, unique and of enduring quality,” says MyHouse head of brand and product development Meghan McGann.
“With a launch date set for spring/summer 2021, we can’t wait for the collection to grace our remodelled and newly launched MyHouse stores nationally.”
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