Are Media and Samsung have launched a campaign promoting their partnership with PayPal Melbourne Fashion Festival.
The integrated campaign encourages young designers and content creators to step ‘Into The Night’ with its newly launched Samsung Galaxy S22 Series.
The campaign includes behind the scenes footage from Melbourne Fashion Festival, with social posts, native articles, video, editorial and PR to be rolled out across the next four weeks across marie claire and ELLE.com.au.
“Our fashion focused brands marie claire and ELLE have deep connections with millennials and Gen Z and we are delighted to have partnered with Samsung to create these content-rich experiences,” says Jane Waterhouse, general manager at Are Media.
Are Media has tapped into its relationships with influencers, engaging TikTok and Instagram star, Maxine Wylde to capture content from Melbourne Fashion Festival using the Galaxy S22 Ultra for ELLE.com.au and across its social platforms.
“Partnering with Are Media on a campaign to amplify the enhanced functionality of our S22 Series was the perfect choice for us,” says Eric Chou, director of product and marketing, Samsung.
“The Galaxy S22’s low light capabilities are the best we’ve ever had in a device, and this partnership felt like the perfect opportunity to display this innovation and encourage people to be creative, day or night.”
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