Are Media has launched a new advertising format which allows advertisers to showcase multiple products in one ad unit.
The publishing house has teamed up with creative management platform Bonzai to roll out Dynamic Carousel, which Are Media hopes will address the content and production challenges faced by advertisers and publishers.
The new format is scalable and can be promoted across any of Are Media’s sites and sections.
Launch partners Combined Franchise Services, who operate Century 21, and Better Homes and Gardens Real Estate will utilise Dynamic Carousel to promote eight properties.
“We’re always looking at new ways to connect commercial partners with our audiences and we’re excited to have worked with Combined Franchise Services and Bonzai, to launch this innovative Dynamic Carousel format,” says Are Media sales director Andrew Cook.
“As it can be custom designed for individual campaign requirements and has applications for a great number of advertisers.”
Dynamic Carousel will also give advertisers greater brand control over campaigns as the ads can be audience and geo-targeted and there is no double-handling of assets. Are Media also adds that creative changes can be managed quickly by the client as the content update process is automated by a Google Sheet or via a feed.
“Advertisers for a long time have faced the challenge of scaling their campaigns and engaging effectively with their audience all the while being agile, in control and relevance,” says Bonzai founder and CEO Rahul Pandey.
“Bonzai’s Dynamic Carousel responds to these needs and aims to simplify the production process for SMBs and publishers alike.”
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