Sydney Children’s Hospitals Foundation (SCHF) has partnered with Archibald Williams, with the agency handling strategy and creative services for the not-for-profit's tax time fundraising appeal.
The organisation focuses on children and families receiving treatment or care services provided by the NSW network of children’s hospitals and paediatric health services.
Kate Ferguson, general manager, engagement at SCHF: “What makes SCHF different is that one donation truly can help all sick kids – from the hospital wards, research labs and outreach centres, to emergency transport and paediatric palliative care – funds raised go directly to the front line.”
SCHF has revamped its annual fundraising calendar and strategy, including the launch of their new brand identity late last year. In 2021, a new fundraising campaign targeted around tax time was introduced, Sydney Sick Kids Appeal (SSKA).
This year, Archibald Williams will be launching a new campaign for this appeal across NSW in late May.
Kiranpreet Kaur, head of client & strategic services at Archibald Williams: “In the short time we've been able to work with SCHF so far, we have met so many passionate and incredibly intelligent people all truly making a difference through their work.”
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