Digital consultancy Appscore has hired Hoang Nguyen, former executive director of engineering at CHE Proximity, as director, digital & engineering practice.
Nguyen will form part of the company’s core technology leadership team and will work closely with the Strategy and Advisory practice to provide clients technological strategy and vision and best in class delivery and execution.
The role was created in response to an impressive year of business where the company experienced 150% growth, opening offices in Sydney and Brisbane, and setting sights on international expansion.
Nguyen: “Technology is at the heart of every solution and in this newly created role I have an opportunity to keep offering new and innovative ways to help our customers solve business problems with solutions that are technology agnostic.
“I have been mentoring and leading teams for several years now and what possibly sets me apart from other leaders is my understanding and love for all things code and getting my hands dirty.
"I thrive on keeping up to date with the latest technologies and trialing them in order to filter cutting-edge from bleeding-edge, build up use-cases, establish implementation plans, and then roll them out to clients.
"The key is striking a balance between pushing for the latest ‘best practice’ in tech (and often, taming my own excitement) and the practical considerations of the clients’ existing ecosystem.”
Appscore managing director and cofounder, Alex Louey: “Meeting Hoang was a breath of fresh air and we knew he would be a great fit for this new role.
“His experience in leading and delivering projects from large enterprise and content platforms to creative technology and disruptive tech for startups; make him a natural fit.
“Appscore emerged from 2020 in a very strong position and having Hoang has part of our newly formed, technology leadership team will help us to continue improving the breadth and quality of work that we deliver to our clients.”
Nguyen, who started programming at the age of six, was awarded a software patent by age 12 and has received numerous international Information and Communications Technology (ICT) awards in the APAC and from the United Nations. Hoang is also a recipient of many industrial awards from Adobe, AWS, Microsoft and the Australian Computer Society.
He graduated top of the Victorian state on scholarship at La Trobe University.
In his most recent role as director of engineering at CHE proximity, he was responsible for leading the engineering department consisting of 40 architects, developers, quality assurance consultants and marketing automation specialists.
Founded in 2010, Appscore focuses on creating strategies and great digital experiences across Mobile, Web, Cloud and Data for clients including CUB, NAB, SAMSUNG, Miele, Australia Post, VISY, FitnessFirst, SunCorp, Medibank, and MYOB.
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