Apple has released a new commercial using similar silhouettes of people dancing to the famous 2003 ad for iPods, now to be discontinued.
That ad -- with black silhouettes of dancing people with white iPods in front of radiant colours -- helped iPods become the world’s top-selling MP3 player.
Apple reportedly spent $49.6 million on the silhouette’ campaign.
This time the siloettes are in colour, in a commercial created by TBWA\Media Arts Lab, to promote AirPods with Spatial Audio.
Apple: “The magical listening experience of AirPods with Spatial Audio meets Harry Styles’ new album ‘Harry’s House’. With dynamic head tracking, to hear sound all around, you’ll hear Harry Styles like never before (Spatial Audio works with compatible devices and supported content).
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.