At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region to celebrate the best of marketing effectiveness in the region and honour the work that made the cut.
Held at the Four Seasons Hotel Singapore and featuring entries from Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand, 62 Effie winners were announced – 1 Grand Effie, 11 Golds, 28 Silvers and 22 Bronzes.
Ogilvy took home the top honour of Agency Network of the Year with 4 Golds, 5 Silvers and 7 Bronzes, with Ogilvy Mumbai clinching Agency of the Year as well as the Grand Effie for NOT JUST A CADBURY AD 2.0 – a platform which brought together the star power of Shah Rukh Khan and hyper-personalisation martech, enabling thousands of small retailers to create personalised ads with Shah Rukh Khan as their ambassador.
The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency.
Mondelez International walked away with Marketer of the Year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with Brand of the Year.
Topping the leader board with 20 winners was Australia, followed by India with 13 winners and Singapore with 6 winners.
Australian and New zealand agencies include: HERO Melbourne; Leo Burnett Sydney; Ogilvy Sydney; Saatchi & Saatchi Melbourne; The Monkeys Sydney; TBWA\ New Zealand; Special New Zealand; BMF Sydney; Special Sydney; Connecting Plots; whiteGREY Sydney; Colenso BBDO.
2022 Awards chairwoman Nicole McMillan said: “Winning an Effie is a monumental accomplishment. Not only is it testament to the exceeding amount of effort and talent from the teams, it is also affirmation from their peers that they have delivered exceptional results and brought success to their brands.
“Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
|
Brand
|
Marketer |
Independent Agency |
Agency |
Agency Network |
|
WINNER Cadbury |
WINNER Mondelēz International |
WINNER The Womb Communications |
WINNER Ogilvy Mumbai |
WINNER Ogilvy |
|
2nd Place Grab |
2nd Place Procter & Gamble |
2nd Place Special |
2nd Place Ogilvy Sydney |
2nd Place Leo Burnett Worldwide |
|
3rd Place McDonald’s |
3rd Place Grab |
3rd Place HERO Melbourne |
3rd Place The Womb Communications |
3rd Place Saatchi & Saatchi |
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2022 Effie Index, which ranks the most effective agencies, marketers and brands globally. The Index will be announced in 2023.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.