Australia and New Zealand dominated the APAC Effie Awards 2021 announced in a virtual ceremony.
The 123 finalists across 14 territories vied for the top honour, with 71 gaining metals – 1 Grand Effie, 17 Golds, 29 Silvers and 24 Bronzes.
Australia picked up 23 Effies, followed by New Zealand with 19 and Japan with eight.
Ogilvy continued its winning streak, taking home the Agency Network of the Year award again with 17 wins including 3 Golds, 6 Silvers and 8 Bronzes.
Sharing the honour of Agency of the Year is Ogilvy Sydney, successfully defending its title, and Special Group New Zealand, which was also named Independent Agency of the Year.
Procter & Gamble was crowned Marketer of the Year, with brands Ariel, Heads & Shoulders and Pantene contributing points towards the top spot. Pantene also won Brand of the Year, sharing the top honour with Tourism New Zealand.
Awards chairman Ashish Bhasin, “Earning an Effie is a tremendous achievement and testament to the fact that these teams have brought their incredible ideas to life in a way that delivered amazing results for their brands.
"The Effies are known for its rigorous judging process, and it wasn’t without many passionate debates that the jury managed to arrive at this evening’s results. It is no easy feat to win an Effie, so congratulations to the teams on their well-deserved wins.”
The full list of winners HERE
The Special Awards are given out based on the total calculation of points accumulated. Special Awards winners:
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