DDB Sydney has appointed Anna Paine and Owen Bryson creative directors.
Paine and Bryson are returning after a three years at indie agency Dig.
“We basically grew up at DDB, so to say we’re happy to be home is a massive understatement,” they said.
“It’s a world-class agency, with world-class people, and with Matt at the creative helm – who wouldn’t want to be a part of that?”
First joining DDB Sydney in 2014, Paine and Bryson were responsible for the McDonald’s “A little goes a long way” value platform which won a Gold Effie in 2019.
In their new role as creative directors, they will be responsible for continuing the agency’s heritage making emotionally charged creativity for brands including McDonald’s, Volkswagen, Westpac, and Lipton Iced Tea.
DDB Sydney chief creative officer Matt Chandler said hiring Paine and Bryson again was one of the best hires they have made.
"As a creative leader you sometimes have to make very difficult decisions; this was not one of them.
“I told them when they left, one day we’d be hiring them again… we’re very fortunate to have them return to DDB.”
Their appointment is effective immediately.
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