The Australian Marketing Institute (AMI) has named Lee Tonitto as its new CEO to replace Mark Crowe who left the post earlier this year.
Tonitto is a former AMP, Unilever, Revlon, and Commonwealth Bank marketer with more than 30 years experience.
Graham Wright, chair of the Australian Marketing Institute board of directors, said: “The AMI is focused on expansion, developing new offerings for members and ensuring a strong financial position. Following member-centric changes in the last year we are well positioned for Lee to take the AMI to the next level. After an exhaustive search the Board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution.”
“Marketing has firmly established its position at the board table. No longer a peripheral function, it is a capability that distinguishes an organisation in this time of escalating change.”
She said: “Disruption is the new normal in marketing. The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”
Tonitto has served the AMI board for 10 years, most recently as chair, and takes up the post immediately.
Crowe recently joined Brand Finance.
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