Amazon has once again named as the market’s top advertiser on Australian podcasts for Q4 2023, according to ARN's iHeart and Magellan AI.
Teladoc Health, McDonald's, Airbnb and Flutter Entertainment round out the top five.
The report also found that the majority of podcast genres continue to see an uplift in investment, with a marked increase into the categories comedy (129%), sports (94%) and true crime (70%) year-on-year.
Corey Layton, ARN’s head of digital audio, says the Australian podcast industry continues to thrive with a broad range of brands opting to connect with listeners in a low clutter, highly engaged environment.
"After incredible results across 2023, podcasts have yet again proven to be Australia’s fastest growing advertising medium, setting up 2024 to be even bigger again," he says.
The Top Advertisers report, uses artificial intelligence to analyse thousands of episodes from 400+ of Australia's most popular podcasts, determining the top brands advertising in the medium.
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