amaysim, 72andSunny and newly appointed media agency Avenue C are proving that there is light, and a whole lot of love, at the end of the telco tunnel.
amaysim’s campaign takes this online love, offline, with hundreds of OOH and radio placements, broadcasting customer reviews nationwide, to show how good it feels to be with a telco that loves their customers.
Relationships with telcos are usually pretty toxic due to poor customer service, hidden charges, lock in contracts, the list goes on. amaysim on the other hand, boasts an impressive NPS score of 57 - their 1 million strong customer base truly love being with them.
Rachel James, senior manager brand strategy, research and insights, amaysim: “We wanted the new campaign to reflect the big love that we have for our customers.
"72andSunny and Avenue C took this idea and ran with it, and we love the result. What could be more authentic and impactful than sharing what it feels like to be an amaysim customer, in their own words.”
Credits
Client: amaysim
Creative: 72andSunny
Media: Avenue C
Production: Projectworks
Sound Design: Otis Studios
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