Allure Media’s chief revenue officer Sarah Wyse will exit the company as she turns her focus to her own business, Wyse Women.
Wyse joined Allure Media last year from Videology, where she was the managing director for four years.
During her short tenure, Wyse led the restructure of the commercial team and hired Aaron Macarthur, who will now run the commercial team as national sales and operations director.
Macarthur was previously group sales director at News Corp and commercial director at SCA Sydney.
Wyse's departure will allow her to focus on her growing business, Wyse Women. Wyse Women launched in 2016 as a network of women who are looking for flexible work opportunities.
Allure Media CEO Jason Scott said Wyse has left the business in a good position following the overhaul of its commercial strategy and the strengthening of its commercial operations.
“She has assembled a solid team of digital sales professionals who are expert at creating powerful digital marketing connections with our highly-engaged audiences, delivering great value to our agencies and clients,” Scott said.
“Allure Media supports the important work Sarah is doing to increase the participation of women in the workforce. I look forward to seeing the Wyse Women initiative thrive with Sarah’s full focus and attention."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.