Fitter, stronger, faster, more skilful - and now better at making ads. Is there anything this All Blacks team doesn't have over the Wallabies at the moment?
The world's greatest rugby side were set loose on the unassuming citizens of Tokyo in this spectacular spot for insurance firm AIG that provides a timely reminder of what this host city can expect in the next Rugby World Cup.
There's crash tackles galore, clever runs and a last minute scrum as the All Blacks prevent imminent disaster from local citizens and a family of ducks going about their daily business.
Loose forward Jerome Kaino cleans up a school student, centre Anton Lienert-Brown takes out a bear mascot handing out leaflets, while Steven Luatua sends a business man flying with a spectacular thud usually reserved for earthquakes in these parts.
Other players to feature include Brodie Retallick, Tawera Kerr-Barlow, Codie Taylor, Liam Squire, Scott Barrett and Damian McKenzie (pictured below).
The Tackle The Risk Campaign, by TBWA Hakuhodo, aims to show how customers can understand and mitigate risk.
AIG is the major global sponsor of the All Blacks and also their insurance partner.
The spot is a clever integration of combining a very physical sport with a category that has often looked to tap into emotional marketing in recent times.
It also neatly segues into the growing hype around the next Rugby World Cup tournament, which will takes place in the land of the rising sun in 2019.
The All Blacks are unleashed onto the streets of Tokyo.
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