After just six months at at one of Perth's leading agencies, Marketforce, the ex-IAB CEO has been head-hunted by another Perth shop.
Full-service shop Marketforce, which owns media agency OMD WA ands itself is part-owned by Clemenger BBDO, hired Manners in August to the newly-created role of chief digital officer. She left the IAB in May.
In her new role, Manners will collaborate closely with Andrew Livingston, who joined the agency in Sydney as chief media officer last month. Livingstone was previously COO at IPG media agency Initiative until December 2015.
National CEO of 303 MullenLowe, Nick Cleaver, says the appointment is a coup for the agency and together with Livingston's appointment in Sydney, “signals a real commitment” to deepening its media, data and analytics offer.
“We could not be happier that Alice has agreed to join our team. She brings with her a breadth and depth of media and interactive experience that strengthens our integrated offer significantly,” Cleaver says.
“Alice’s expertise will help fuel the growth of our hyper-bundled capabilities which have been central to the success and growth we have enjoyed. Media thinking is critical to the development of creative ideas and indispensable to the burgeoning business we have in the content and social media space.”
Manners has more than 20 years’ experience managing media operations on behalf of
multinational clients and has also held a number of regional Asia Pacific roles at WPP, before returning to Australia in June 2013 as CEO, IAB Australia.
“Joining the team at 303 MullenLowe is an opportunity I couldn’t turn down as it’s a terrific cultural fit for me,” Manners says.
“I’m inspired by the strength of the agency’s integrated model, and by the challenge of delivering media solutions thatare not created in a silo but rather enriched by insights across advertising, data, technical skills and media buying.”
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