Alex Carr and Jon Kelly have spent 11 months quietly building their new business, Queen Charles, and are now launching their brand and experience consultancy to the wider market.
Carr said: “Jon and I started this business with a common frustration. A strengthening sales led culture of instant results has challenged the vital role of brand and threatened to stymie its effectiveness.
"We, maybe foolishly, aim to reverse this and create a shift in behaviour where businesses put as much value on brand, creativity and marketing as they do on operations and technology.
"We have been fortunate enough to be incredibly busy from the outset, helping a number of businesses shape or re-shape their brand. We see our role as not only creating the foundational brand strategy but driving that strategy into key experiences, assets and behaviours in order to create stronger, more distinct brands moving forward.”
Kelly said: “What we aim to do at Queen Charles is find a corridor with just enough constraint. A space narrow enough to help businesses be a hell of a lot more consistent across all their key experiences. But a space wide enough to allow them to be creative and express themselves over time in order to stand out from the pack.
"It’s a balancing act and one we are thoroughly enjoying”.
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