Aldi has launched a new campaign to reassure the nation their low prices aren’t going anywhere.
The 30-second spot, created by BMF, pokes fun at the overuse of the word 'unprecedented' throughout the COVID-19 pandemic.
In the humourous ad, an Aldi customer assures a news reporter that there is nothing unprecendented about the prices of her groceries because the supermarket always offers low prices.
The campaign has rolled out across the country and includes TV, outdoor, in-store, digital, social and catalogue.
Credits
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative: Michael Dawson
Executive Planning Director: Christina Aventi
Group Planning Director: Kinga Papp
Senior Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: Bryan Bryant-Steeds
Account Executive: Flora Fraser
Head of TV: Jenny Lee-Archer
Agency Producer: Jess Vella
Director: Dave Wood
Production Company: Good Oil Films
Executive Producer: Juliet Bishop and Sam Long
Producer: Andrew ‘Macca’ McLean
Post Production: Alt.vfx
Editor: Simon Price @ARC
DoP: Germaine McMicking
Music & Sound Design: Rumble Studios
Client: ALDI Australia
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.