Cash Converters has appointed AJF Partnership lead creative agency, following a national competitive pitch in late 2021.
AJF has been awarded end-to-end strategic and creative services for the business.
Cash Converters, as Australia’s largest second-hand retailer and personal finance provider, has a clear vision for the future and plans new products.
Cash Converters Chief Operating Officer Lisa Stedman: “Cash Converters has an ambitious growth strategy in a rapidly changing sector.
"It’s crucial we keep ahead of our customers’ expectations and we’re excited to see what AJF can deliver. They will play an important part in helping us achieve our ambitions and take us to the next level.”
AJF Founding Partner and Executive Creative Director Andrew Foote: “There’s a real desire for success and the chemistry across the team has been great from the start. We’re delighted and grateful to join Cash Converters on their journey.”
The first campaign developed by AJF for Cash Converters will launch in March.
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