The Power of Connection is the theme for Australia's new look influencer AiMCO Awards, with a refreshed line-up of 25 categories and an industry gala event planned for February 2023.
The Australian Influencer Marketing Council Awards recognise and celebrate exceptional and successful collaborations between brands and creators that engage audiences through authentic, uniquely crafted content.
Influencer marketing continues to grow and mature as a channel and has become an integral part of the overall marketing mix.
The AiMCO Awards are steered by an Awards Committee led by Patrick Whitnall from TwentyFiveFour as Chair, with Shivani Maharaj from Wavemaker and Kylie Green from The Lime Agency as Deputy Chairs.
They are joined on the committee by Courtney Barlow from L’Oréal Australia, Emma Baston from Principle Media Group, Jacqui Capel from Squad by Mamamia, Victoria Harrison from The Exposure Co, Melissa Leverett from Hello Social, Lara Mowforth from Hoozu, and Ourhai Turkan from Red Havas along with the AiMCO team, Josanne Ryan and Heather Craven.
Whitnall said: “It was thrilling to see the industry embrace our first AiMCO Awards. It created a showcase for the industry’s amazing creative work with entries from across the complete ecosystem – the agencies, brands, influencer discovery platforms, the technology, the social platforms, and the creators themselves entered their best work."
"This year we have more award categories across verticals for our brand and creator awards so there’s scope for even more to enter. So, get ready for the awards to be bigger and bolder!”
AiMCO is calling on agencies, brands, influencer platforms, creators and all working in the influencer marketing ecosystem to submit their best influencer marketing work for the year ended June 30, 2022.
AiMCO Most Influential 2022 Award is drawn from the winners of the category awards.
The categories:
Industry Awards
• Best Use of Data
• Most Effective Campaign for ROI
• Most Effective Collaboration or Partnership
• Best Large Agency / Business
• Best Boutique Agency / Business
• Best Creator Discovery & Marketing Platform
• Best Influencer Marketing Technology/Service
• Influence For Good Campaign
• AiMCO Trailblazer of the Year
Brand Awards
• Best Food & Beverage Campaign
• Best Beauty & Wellness Campaign
• Best Fashion & Style Campaign
• Best Entertainment & Gaming Campaign
• Best Home, Lifestyle, Travel, Auto Campaign
• Best Family, Parenting, Pets Campaign
• Best Health, Fitness, Sport Campaign
• Best Business, Finance, Insurance, Telco Campaign
Creator Awards
• Best Food & Beverage Creator
• Best Beauty & Wellness Creator
• Best Fashion & Style Creator
• Best Entertainment & Gaming Creator
• Best Home, Lifestyle, Travel, Auto Creator
• Best Family, Parenting, Pets Creator
• Best Health, Fitness, Sport Creator
• Best Business, Finance, Insurance, Telco Creator
The awards will be judged by a panel of industry experts according to criteria outlined on the website.
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