Agnes Media has been appointed by HR fintech startup Paytime to manage performance media and digital marketing to help increase market share as an earned wage access provider.
Paytime gives workers access to their wages/salary as and when they want it.
Agnes Media was appointed to Paytime after being referred by board member Fran Ereira, the former Australia country director of leading global payment and shopping service, Klarna, which Agnes also works with.
Steven Furman, founder and CEO of Paytime: “Financial and mental stress is widespread and impacted employees are less productive, engaged and loyal to their employer. With half of Australian workers impacted, Paytime partners with companies to empower, educate and equip their employees by giving them access to their wages/salary when they need it, coupled with financial and mental health tools, to offer an all in one, holistic financial and mental wellbeing solution without any additional work for payroll."
Charlotte Ward, CEO of Agnes Media: “Paytime is a highly innovative business that seeks to overcome the financial stresses and mental health issues caused by an inability for employees to access their pay when it’s needed most. Similar brands have seen high success in the USA and UK (Australia is about three years behind) and we’re excited to be a part of Payime’s growth in Australia to provide greater access to pay for workers, by their employers.”
The appointment follows rapid growth for Agnes Media which launched last year. The independent agency partners with clients with aggressive growth and measurement goals, helping them optimise their digital marketing campaigns and improve return on investment and advertising spend.
Agnes also works with clients including Zolo, Australia's first profit-for-purpose tech-cycling company, Jace Legal, a commercial law and conveyancing business and Re-Play UK, a sustainable tableware brand.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.