Agency name: Involved Media
Mission/vision/unique identifier:
Involved Media was established with the vision to be a leading alternative to both multinational and small, boutique media agencies. We do this by putting the delivery of our clients’ KPIs at the heart of what we do and pride ourselves on delivering bespoke media agency services driven by industry leading tools and tech to support this delivery. We do this with 100% transparency.
Who:
Sarah Keith is the group managing director of Involved Media and its parent company, Active International Australia, and one of Australia’s most experienced and respected media and advertising executives. She has previously held senior roles at Publicis Groupe, Network 10, Fairfax Media, Fox Sports, SBS, Austereo and Channel 4 in the UK.
What makes your agency stand out?
We have longevity in the market and have just celebrated our 22nd birthday. We have client and media relationships built over many years and we consistently punch about our weight in terms of results. Our ego-less approach means that we develop partnerships that benefit our clients first and foremost.
Team size:
Thirty-five people across Active and Involved.
Founder:
Tony Paykel.
Office locations:
Sydney, in our beautiful and eco-conscious new office in Bligh House, and Melbourne, above the busy, eclectic streets of South Yarra.
Description:
Trusted advice, results driven.
Special expertise:
The Involved Planning Hub: we start and end with the clients’ KPIs and don’t shy away from surfacing campaign data to track real-time results.
Significant clients:
NordicTrack, Chartered Accountants Australia and New Zealand, Crayola, Nick Scali, Hitachi ABB Power Grids, Releaf Group.
Recent campaigns:
The new work for Chartered Accountants Australia and New Zealand, which saw us work closely with Apparent.
The “Difference Maker” campaign positions CAs as reliable, trusted voices and catalysts for change to help transform small to medium-size businesses. The campaign’s objective is to help business owners understand the true value of a CA, by demonstrating the difference a CA makes. Powerful stories, beautifully produced.
Most memorable/favourite campaign:
The NordicTrack campaign we ran during Seven’s coverage of the Tokyo Olympics last year was great to work on and very effective. It was a strong idea that was developed quickly, with great support from the team at Seven. A locked down Olympics drove real success for the brand.
What do you like about being independent?
Being able to plan our own journey, collaborate with new partners and take risks to help our clients achieve their business goals.
In your opinion what is the biggest challenge and the biggest opportunity the industry and your agency faces this year?
A key issue for us and other independents is the poaching of our multi-skilled team by bigger agencies whose clients need to see bums on seats.
Another challenge is that media is just one of the many, many things marketing directors have on their plates. As an industry, we need to ensure our interactions with marketing directors are valuable, insightful, targeted and fully link creative, strategy and media.
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