AFFINITY has revealed a refreshed brand positioning as an expert growth accelerator.
This transformation is supported by AFFINITY’s offerings, comprising advisory, brand creativity, data & technology, CX, EX & CRM, and media.
AFFINITY group CEO Luke Brown said so many business leaders can sense the latent potential within their business, but they often struggle to pinpoint it and then actualise or realise that potential.
“Over the years of honing our data and business-centric approach we have developed the ability to clearly see every business not as they are, but what they can be," Brown said.
"We can pinpoint the fastest path to sustainable and meaningful growth that will keep the most demanding of CFO’s happy.
"While we’re excited to make this announcement, we’ve been living and refining this offering internally and with our clients for the past two years, so it’s nothing new for us."
AFFINITY CEO Angela Smith said the agency has always worked to not become complacent, to constantly seek to be better.
“As the traditional agency model continues to be increasingly less relevant (AI anyone?!), our restlessness has allowed us to evolve our offering to stay ahead of the curve and offer ambitious businesses the means to find and realise their growth potential," Smith said.
“To be sustainable, you have to be able to solve multiple problems, appealing to the entire C-suite, through thinking across adjacent areas of technical ability: brand, data & tech, customer data, and media to deliver change at a business level rather than just spitting out greater volumes of comms pollution."
The agency’s expertise is:
- Advisory: Utilising systems like the 6 Dimensions of Potential Consulting and growth models to prioritize paths to growth.
- Brand Creativity: Crafting strong brands through world-class creative ideas and campaigns.
- Data & Technology: Harnessing data insights and advanced technology for a competitive advantage.
- CX, EX & CRM: Enhancing customer and employee experiences to accelerate growth.
- Media: Strategic media planning and buying that focuses on business growth rather than just impressions.
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