Advertising agency staff, used to being blocked when they try to benchmark pay rates, are revealing their salaries in a public document posted online.
The Google doc, Real Agency Salaries, gives a run down on pay and other information including job title, department, gender and years of experience.
At last report, almost 3500 people had uploaded their information anonymously. The data is being run by an instagram account.
"Talking about how much or how little money you make feels taboo, and it shouldn't,” says the author of the document.
"Wouldn't it be great to know what your peers make so you can use that to leverage a raise? Or if your company does a market adjustment yet you don't see the data, wouldn't it be great to know how accurate it is or isn't?
"So, let's share what we make and any relevant info to help each other learn our worth."
The New York Times says the spreadsheet suggests striking disparities in pay.
A white, male freelance creative director in New York with 28 years reported a salary of $300,000, the newspaper reports. A Latino man with the same job description in New Jersey and 25 years of experience got $95,000.
The data is difficult to fact check because of the anonymous nature of the contributions.
The Google doc is a global project but it's not known how many in Australia have contributed.
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