Brandvas, a technology platform for creative and marketing agencies, launched today and announced data deals with Roy Morgan Australia Post.
Founder Jodie Catalfamo says Brandvas is backed with access to deep consumer data insights and a suite of tools to streamline the way agencies and marketers work.
“When I worked at BADJAR Oglivy, research played a huge role in understanding a brand’s competitive context with data driven insights, strategy and creative," she says.
"Working with brands, research was not always utilised, which often led to projects being led by assumptions and educated guesses.
"The team and I built Brandvas to democratise brand planning for agencies and marketers no matter what their size to increase capability and productivity and provide a crucial competitive edge.”
Brandvas has secured agreements with Roy Morgan and Australia Post parcel insights to provide agencies and marketers access to research data across a multitude of categories to inform brand strategy and the creative brief.
John Ellenberger, head of partnerships at Roy Morgan: “We are delighted to be partnering with Brandvas to enable small creative and marketing businesses to develop strategies based on trusted and accurate research data. Given the challenging times we are all in, this will ensure that any decisions are based on the most up to date market intelligence.”
Ben Franzi, general manager, eCommerce platforms and marketplaces, Australia Post: "We’re excited to be working with Brandvas to provide small businesses with access to the latest online shopping insights and trends.
"The COVID-19 pandemic has triggered a seismic shift in consumer behavior, and it is more important than ever that businesses of all sizes are able to easily access up-to-date industry data.”
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