The year 2018 marked our second year of highlighting the best young talent in the industry with our Young Guns profiles. Here we take a look at the most viewed Young Guns of 2018.
AppNexus solutions consultant Erika Milton
“I believe that the future of trading is incredibly bright. When executed properly, machine learning has the ability to significantly free up traders’ time, allowing them to focus on more strategic opportunities.”
Former Pedestrian advertising manager Caitlin Hibbert
“I always knew that I was passionate about advertising, but didn’t know which direction that would lead me in. While studying media and communications I tested out different avenues within the industry – completing internships at Universal Music, Fleishman Hillard & finally at Junkee Media. There, I became hooked on the world of millennial publishing, which lead me to my current role at Pedestrian TV.”
Design Farm Collective chief operating officer Devon Allaby
“As a consumer, I don’t buy food – I have ingredients delivered with recipes designed for my lifestyle. The same goes for movies and TV, cleaning products, wine, gym, music and beyond. Services are reducing the need for consumers to make as many choices and the result is that 'brand' is going to evolve into something much more subtle.”
Initiative CAM manager Nick Archer
“I feel that no one really sets out to work in media from the get go. When I finished my studies I was really just looking for any job in ‘advertising’. To be honest when I first started I had no idea what I was doing, all I knew was that ‘we didn’t make the ads’. Whilst this may have not always been the plan, in hindsight I am happy with the decisions I have made to work in this industry.”
MediaCom implementation, planning and investment coordinator Jack Geraghty
“We are in the business of connecting the right message with the right audience. Across implementation, planning and investment, my role is to ensure that this process is executed seamlessly from client to media.”
SBS sales executive Eden Lueckl
“The ability to upskill cross-platform within a company, especially SBS. It is so easy to get comfortable in what you sell, for years that was strictly TV for me. However, when you are working with agencies who on any given day are engaging with anything from out-of-home to radio, it is so important to be able to develop hybrid solutions across multiple platforms."
Clemenger BBDO Sydney account director Jess Peters
“Protecting good work. Too many times a great idea gets diluted to something that has lost touch with the original brief or idea. I’m working on getting better at picking the right fights to make sure that doesn’t happen.”
Blue 449 strategy director Max Broer
“What we need to remember is just because you can measure it quickly, doesn’t mean it is effective in the long term and I’m concerned that both marketers and agencies are developing a culture of quick wins at the cost of long-term strategic planning and investment.”
Former Unlockd VP of global strategy Josh Howard
“Probably didn’t fully appreciate the nuances, interconnectedness and commercial drivers of the media industry’s key players, organisations and institutions. It’s a complex ecosystem, driven by varying agendas and many moving parts. Understanding how to manoeuvre through this environment has been a steep learning curve, and one I am still mastering, but I believe needs to be done if you want to be successful.”
Former Zenith digital account manager Claire Sheely
“One of the biggest challenges is how quickly the digital environment changes. I have to be on my toes and open to a constantly evolving environment. Just when you think you have a grasp on the industry, it changes. From viewability and brand safety to automation and blockchains, there is never a dull moment.”
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