Special New Zealand has won the AdNews magazine Cover of the Year for 2021.
The agency won the honour for the best cover in a popular vote, against a strong field: January/February Engine Group; March/April Howatson+; May/June Innocean Australia; July/August AWARD School student William Labourier from NSW; The Annual Houston Group.
The September/October issue focused on New Zealand to look at how the industry had been tracking during the pandemic.
Special New Zealand worked magic with The Calm Inside the Storm cover, a giant Kiwi inside a snow globe with the storm outside, protected from the wilds of the pandemic.
Lisa Fedyszyn, ECD: "The idea had to tick certain boxes and obviously to get across everything we wanted to say in one image — that New Zealand creative industries are getting on with it.
"The chosen idea just seemed like a simple concept to grasp, and proof we are in fact getting on with it, as the image in the globe is a Tourism New Zealand film, shot here in Aotearoa in collaboration with Special Australia."
Credits
Lisa Fedyszyn, ECD, Special New Zealand
Jonathan McMahon, ECD
Senior Copywriter, Tom Johnson
Art Director, Kimberley Scott
Head of Production, Sally Lankshear
Gavin Le Claire, Head of Studio
Jules Pakenham, Head of Operations
Pieter Owen at Cream Electric Art
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